Genius, known as Simon in the U.S., is a classic electronic memory game launched in the late 1970s. The game challenges players to memorize and repeat sequences of lights and sounds generated by four colored buttons. Each round gets progressively harder, demanding focus and quick recall. Over the decades, Genius became an iconic game, remembered for its distinctive design and nostalgic value across generations.
The "Marcas Ícones" award honors the most iconic brands in Espírito Santo - Brasil, those that stand out not only for brand awareness but also for building strong emotional connections with the public. In the "Cooperative" category, the award recognizes institutions that represent the spirit of collaboration, trust, and collective value.
For this digital magazine feature, the team developed an interactive ad concept: a clickable button that redirects readers to the official Sicoob website. The button design is eye-catching and intentionally resembles arcade machine controls, bringing a nostalgic, playful vibe that amplifies the Simon-inspired theme while driving user engagement.
To celebrate Sicoob’s recognition as an iconic brand, the team created a nostalgic and playful experience, affectionately named Sicoob Genius. Inspired by the classic memory game, each quadrant of the logo lights up in colorful sequences, just like in the original Genius/Simon game.
This creative twist reinforces brand recognition by blending emotional memory, interactivity, and the symbolic value of the award. It’s a fun and engaging way to keep Sicoob vividly remembered, just like an icon should be.
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To celebrate Sicoob’s recognition as one of Brazil’s most iconic brands, the team developed an interactive ad inspired by the classic memory game Genius (also known as Simon in the U.S.). In the game, players follow sequences of lights and sounds by pressing colored buttons—a nostalgic symbol of memorability.
Sicoob won the "Marcas Ícones" award in the Cooperative category, featured in a digital magazine that honors brands with strong emotional connections and top-of-mind presence.
Affectionately named Sicoob Genius, the concept transformed the brand’s triangular logo into a playful experience where each color lights up in sequence, just like the game. The ad featured an arcade-style clickable button that redirected users to Sicoob’s website, blending interactivity, memory, and recognition in a fun, memorable way.
Prosper Comunicação - Beta Rede
Creative Team: Guilherme Campos, Lucas Lauar, Manu Santana, Yan Corrêa.

Account Manager: Manu Santana.
Copywriting: Lucas Lauar.
Art Direction: Guilherme Campos.
Creative Support: Yan Corrêa.
Developer: Felipe Pereira.
Guilherme Campos / All Rights Reserved.
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